Italy’s Atalanta B.C. Football Team Gains Plus500 As Main Sponsor
On Wednesday, Plus500 announced that it had made yet another sports sponsorship. This time, the London-listed broker announced that it’d signed an agreement with Atalanta Bergamasca Calcio, the Italy-based football team. This agreement will see Plus500 be the exclusive and sole sponsor of the club.
Three-Year Long Sponsorship Agreement
This agreement was announced today, with Plus500 standing as the main sponsor for Atalanta B.C. for the next three years, starting on the 1st of September, 2020. This stands as the Israel-based broker’s third sports sponsorship this year, with the previous one having been announced less than two weeks prior.
With this agreement seeing Plus500 as the main sponsor for the team, the logo of Plus500 will be displayed on the front of the Atalanta B.C. jersey in both international and national games. Alongside this, the online CFD trading provider will have access to the branding rights of the football team, as well.
Giving The Mandatory Kind Word
Atalanta B.C. stands as a professional football club based within Bergamo, Lombardy, Italy. The club itself was founded more than a century ago in 1907, and stands as one of the main teams within the top league of Italy. For the past four seasons, now, the team has managed to finish within the top four of Serie A three times.
David Zruia stands as the CEO of Plus500, and gave comment about the matter at large. He explained that the company was pleased with the football club’s partnership, describing them as a club brimming with soul while holding a special place within the Bergamo residents’ hearts. He described Atalanta as a rising power within both international and Italian-based football, and he stated that Plus500 is eager to support them as they progress and grow. In particular, everyone is eager to see them in action with the next UEFA Champions League.
Zruia explained that this partnership, alongside the other sponsorship agreements, will add a large amount of strength to Plus500’s global sponsorship programs. Zruia also highlighted that it further strengthens the broker’s presence within Italy’s borders, which is described as an important market holding good potential for growth. Furthermore, he highlighted how this would support international brand recognition regarding his company, and will allow them to increase their global customer base.
Earlier this month, Plus500 became the main sponsor of Legia Warsaw, a professional Warsaw-based football team. That agreement was valid for two years, but has been extended, as well.
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